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December 17, 2007, by Léon Krijnen

'Snacking' sparking the next mobile video explosion?   

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According to Asher Moses from the Sydney Morning Herald video on mobile phones has become grown up, now that content providers and traditional media personalities sign on to create original shows exclusively for handhelds.

Until now phone networks and mobile-focused digital media companies have relied heavily on content repurposed from regular TV shows, but they are fast learning the most effective mobile videos are those explicitly designed for 'snacking' while on the move.

Posted: December 17, 2007 08:56 AM (73 words).   

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