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Cabeza De Vaca: If the magazine industry gets any more help like this, they'll all soon be out of business. First Google demonstrates that 75% discounts off the rate card are available. Then they show that even heavily discounted ads are a waste of money. >> Comment made on:
We knew it was coming: Google Print Ads to Europe
E. Dante Hamilton: This is a great project. I am a publisher and I know this will work, but not with most publications. The only way this will be successful is with publications that are personalized. My publication is personalized and this would work perfectly. Personalized publications use digital printing and a technology called variable data printing (VDP). VDP allows the ads to be personalized according to categories (keywords), demographics, etc. Basically Google is taking the online to offline in print. Great idea! I'm all for it. >>
Comment made on:
We knew it was coming: Google Print Ads to Europe
Dee: "Great" for publishing the same way chop-shops are great for the auto industry. >>
Comment made on:
We knew it was coming: Google Print Ads to Europe
Tom: Google needs to recognize it is leveraging a different strength here. The Adwords program provides two benefits: One is the contextual targeting model, which prints ads in magazines largely lack. The other, however, is the low-friction marketplace for advertising. As a middleman, Google can provide a much less painful way for advertisers to deal with publishers. If they focus on that, this program will succeed. >>
Comment made on:
We knew it was coming: Google Print Ads to Europe
GlobalBeauty: I see Google stumbling like Wal-Mart, failing in the South Korean market. Wal-Mart is very successful in the USA on their main core: low prices. But in South Korea, low prices are meaningless to the products that buyers do not want. Hence the similar analogy to Google. Google must understand the nature of the paper media and its nuances prior to pumping in mass amounts of money. It has billions, so this could be a costly experiment. I am sure there's a way to improve the current paper media where Google can excel. More R&D money here please.
>>
Comment made on:
We knew it was coming: Google Print Ads to Europe
NBVending: If these ads were unsuccessful at the very low rates Google auctioned them off, it sort a makes you wonder about the creditability of magazine ads in general. I understand the significance of print ads but there has to be a median. I guess it's all how the advertisers measure success? Or maybe there's some sort of loop-hole in taxes where advertising can be written off in its entirely. If not, how can corporations justify paying the typical rates of magazines without immediate results? I think Google Prints Ad will be successful, but I think magazines are the wrong place to look. >>
Comment made on:
We knew it was coming: Google Print Ads to Europe
Brett: Clearly Google is trying to reset the baseline price for print advertising the way they have set the baseline price for online advertising. I wonder if Google is big enough to make that happen. >>
Comment made on:
We knew it was coming: Google Print Ads to Europe
Brett: Does anyone know how to contact Google corporate decision makers? I have info they will want if they want to break the print market. Call me at 705-457-9928. >>
Comment made on:
We knew it was coming: Google Print Ads to Europe
Bit-Looter: I have noticed something really disturbing going on with Google searches...Increasing when you search on Google you get Websites lased with keywords having nothing of substance to do with what you're looking for. It might be about time to start looking for another search engine... >>
Comment made on:
We knew it was coming: Google Print Ads to Europe
« Leopard is spinning | Main | Video for newspaper websites on a budget »
January 09, 2008
We knew it was coming: Google Print Ads to Europe
We knew it was coming: Google Print Ads to Europe
According to The Times, Google is momentarily chatting up 'several' British newspaper publishers in the hopes of extending its Google Print Ads program across the Atlantic.
James Ashton in The Times: This expansion will worry bosses of rival media companies, including ITV chairman Michael Grade, who has already called for greater regulation on the fast-growing Google.
Cade Metz in The Register: When we asked Google if this is true, the company told us "we won't be able to comment on if or when Print Ads will be launched in the UK." But they like being coy.
Click on the image on top of this post or or on this link: Welcome to the Google Print Ads for a Demo (Yes, by Google) of the Print Ads.
Link:
Full list of American Newspapers participating in Google PrintAds
Posted by Leon at January 9, 2008 03:16 PM
Comments
If the magazine industry gets any more help like this, they'll all soon be out of business. First Google demonstrates that 75% discounts off the rate card are available. Then they show that even heavily discounted ads are a waste of money.
Posted by: Cabeza De Vaca at January 9, 2008 10:52 PM
This is a great project. I am a publisher and I know this will work, but not with most publications. The only way this will be successful is with publications that are personalized. My publication is personalized and this would work perfectly. Personalized publications use digital printing and a technology called variable data printing (VDP). VDP allows the ads to be personalized according to categories (keywords), demographics, etc. Basically Google is taking the online to offline in print. Great idea! I'm all for it.
Posted by: E. Dante Hamilton at January 9, 2008 10:52 PM
"Great" for publishing the same way chop-shops are great for the auto industry.
Posted by: Dee at January 9, 2008 10:51 PM
Google needs to recognize it is leveraging a different strength here. The Adwords program provides two benefits: One is the contextual targeting model, which prints ads in magazines largely lack. The other, however, is the low-friction marketplace for advertising. As a middleman, Google can provide a much less painful way for advertisers to deal with publishers. If they focus on that, this program will succeed.
Posted by: Tom at January 9, 2008 10:50 PM
I see Google stumbling like Wal-Mart, failing in the South Korean market. Wal-Mart is very successful in the USA on their main core: low prices. But in South Korea, low prices are meaningless to the products that buyers do not want. Hence the similar analogy to Google. Google must understand the nature of the paper media and its nuances prior to pumping in mass amounts of money. It has billions, so this could be a costly experiment. I am sure there's a way to improve the current paper media where Google can excel. More R&D money here please.
Posted by: GlobalBeauty at January 9, 2008 10:49 PM
If these ads were unsuccessful at the very low rates Google auctioned them off, it sort a makes you wonder about the creditability of magazine ads in general. I understand the significance of print ads but there has to be a median. I guess it's all how the advertisers measure success? Or maybe there's some sort of loop-hole in taxes where advertising can be written off in its entirely. If not, how can corporations justify paying the typical rates of magazines without immediate results? I think Google Prints Ad will be successful, but I think magazines are the wrong place to look.
Posted by: NBVending at January 9, 2008 10:48 PM
Clearly Google is trying to reset the baseline price for print advertising the way they have set the baseline price for online advertising. I wonder if Google is big enough to make that happen.
Posted by: Brett at January 9, 2008 10:47 PM
Does anyone know how to contact Google corporate decision makers? I have info they will want if they want to break the print market. Call me at 705-457-9928.
Posted by: Brett at January 9, 2008 10:46 PM
I have noticed something really disturbing going on with Google searches...Increasing when you search on Google you get Websites lased with keywords having nothing of substance to do with what you're looking for. It might be about time to start looking for another search engine...
Posted by: Bit-Looter at January 9, 2008 10:45 PM